Client Work
Real work. Real results. Here is a look at some of the communities we have built, launched, and managed for founders, associations, and creators.
Field + Fire Women’s Collective
Platform configuration and implementation
This community was built on Circle for Noami Grevemberg, a highly successful content creator who was ready to go deeper with her audience. She had already built strong visibility and trust through her content. The next step was creating a private space where connection, conversation, and transformation could happen at a deeper level. Together, we turned that vision into a fully built Circle community. We started by clarifying the structure and member journey, then moved into full platform configuration and implementation. Every element was built to reflect her brand, voice, and long term goals.
The result is a dedicated space for the women in the Collective to feel supported, seen, and challenged in the right ways. Instead of consuming content alone, they now gather in an environment designed for conversation, growth, accountability, and shared experience. The community strengthens the movement by giving it a home where real transformation can happen.
Community Consultants Collective
Monthly Virtual Event Programming and Facilitation
As a board member of the Community Consultants Collective, I design and facilitate monthly Zoom-based Special Interest Group (SIG) calls for community consultants focused on pricing, services, and business growth. Topics are shaped by member input and engagement data, including monthly surveys that help guide conversations and drive meaningful participation across the community.
This approach keeps topics grounded in real member needs while giving consultants a consistent space to learn from peers and share experiences. By connecting insight-driven programming with live interaction, the SIG sustains interest, deepens participation, and supports ongoing member retention in the Collective.
This programming translated into strong social media growth driven by sharing community excitement and member moments.
From Concept to Celebration — National Community Managers Day, CCC
I led the planning and delivery of National Community Managers Day programming for the Community Consultants Collective. This involved coordinating with fellow board members, organizing member participation, and managing the full project from concept through execution.
The celebration included member spotlights, a live virtual event, and community activities that created strong engagement both inside the CCC and across social channels. It was a collaborative effort that brought the community together, highlighted member voices, and reinforced the value of connection within the Collective.
"Will consistently brings fresh perspectives and creates valuable programs for our team!"
Todd Nilson, President
Community Consultant Collective
Community Consultants Collective
Association of American Medical Colleges
I partnered closely with the platform technical team, internal team members, and marketing stakeholders to bring the feature to life inside the community, shaping the rollout strategy, member journey, and communication campaign. From setup through launch, I ensured the experience was clear, accessible, and aligned with the needs of a large, diverse professional membership.
The program introduced a new way for association members to build relationships and exchange knowledge, strengthening connection and overall engagement across the AAMC community.
Association of American Medical Colleges
I coordinated interviews, developed storytelling content, and ensured consistent promotion across the community, creating a repeatable engagement rhythm that encouraged members to interact, recognize peers, and build relationships at scale.
This initiative amplified diverse member voices and became a consistent driver of participation and connection across the AAMC community.
"He was tasked with overseeing the roll out and management of the mentor match and has really taken ownership of that space in his time here. He has also been thoughtful in our onboarding of new members and orientation, helping to create our 101 and 201 calls and automation, and outreach messaging."
Penny Schnarrs, Director of Community Relations and Strategy
Association of American Medical Colleges (AAMC)
Higher Logic B+ Benchmark Score This is the engagement dashboard showing the B+ score. This pairs with: "The community earned a B+ Engagement Benchmark Score on Higher Logic, reflecting strong performance across activity, value, and reach."
Member Sentiment Survey Results This is the survey data showing how members felt about the community — the percentages around comfort, connection, and value. This pairs with: "Members didn't just show up. They felt safe, valued, and connected. 85% felt comfortable with other members, 80% felt comfortable replying to posts, and 79% said they found conversations valuable even when they weren't actively participating."
What Members Are Saying